Al Rabie Saudi Foods Co. has relaunched its GREEN beverage brand in the Saudi market, bringing back the locally manufactured product with a reformulated recipe featuring zero calories, no sugar and natural sweetness from stevia. The relaunch marks the return of the brand after an extended absence and expands the company’s portfolio of beverages produced in Saudi Arabia.
According to the company, GREEN has been developed to offer consumers a sugar-free refreshment option while maintaining its taste profile. The product is manufactured in Saudi Arabia and is available in a range of refreshing flavours.
Commenting on the relaunch, Bassem Sabra, Chief Executive Officer of Al Rabie Saudi Foods Co. Ltd, said: “After a long wait, I am delighted to bring GREEN back to the Saudi market.”
He added: “Proudly made in Saudi Arabia, GREEN returns with bold and refreshing flavors, no sugar, no calories, and naturally sweetened with stevia, offering a modern and refreshing option without sacrificing taste. A new chapter for GREEN, designed to change the norm.”
The relaunch signals renewed investment in the GREEN brand and reinforces the ongoing shift within the regional beverage market towards products formulated with alternative sweeteners and reduced sugar content.